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MiO Versus Hint: No Contest

I got a press release the other day touting a flavored water beverage called Hint. I had heard about it, but never tasted it. I figured it was just another beverage filled with artificial colors and flavors like the “water enhancer” MiO.

When I emailed a reply the PR woman, she assured me it was not what I thought it was. The company markets it as a zero calorie drink that also has zero sweeteners or preservatives, she said. It was not garbage. She asked if she could send three bottles for me to taste. I gave her my address, but I was completely skeptical.

It came in the mail yesterday. I looked at the label first. There, on the bottle of Pomegranate-Tangerine, was a short list of ingredients: purified water, pomegranate, tangerine and other natural flavors.

I opened the bottle. I tasted it. It was very subtle, but very good. Granted, I am much, much more likely to drink straight water out of a reusable stainless steel container, but at least this is something that, if I was out and about without my reusable water bottle, I could feel good about buying.

And that’s why I have a problem with the manufacturers of MiO and Kool-Aid and all those other traditional drink additives. If a company like Hint is able to put out a drink that tastes good and doesn’t dump artificial colors or sweeteners into my body, why can’t they? Good question, right?

I’ve had two negative comments on my post called MiO: Another Word for Chemicals. I didn’t approve them. One called me a hippie. The other said that MiO was GREAT, and it was getting the author to “drink eight glasses of water per day!” To me, they smacked of someone in PR trying to inject another opinion into a blog post about how awful the product is. So I am asking in all seriousness: Can someone answer my question? Why do companies need to use so much garbage in the manufacturing process.

This post is how I am participating in Real Food Wednesdays and Fight Back Fridays, two great blog carnivals to help people start eating better!

2 Responses to “MiO Versus Hint: No Contest”

  1. Mark says:

    They use chemicals because it is much cheaper and easier to produce, most people like the author of that comment don’t really care what is in their drinks. I bought mio to try it out a while ago and I will admit it tastes good, but after scanning it with my droid in the Fooducate app and seeing all the controversial ingredients I will not buy it again. What also confuses me is on the front of the mio bottle it says “natural flavors with other natural flavors” …. what?

  2. Laurie Ann says:

    A great and inexpensive way to flavor water is with fruit. Just take a few lemon slices or cucumber slices or watermelon slices and put them in a jug with water. Use any combination you like and fill your reusable water bottle. Not only will you be saving one more disposable plastic bottle from the trash/recycling but you’ll have delicious water without all the garbage.

    Note: I tried Mio this past week on a camping trip (sometimes the water we pump in the wilds tastes a bit “mineral-like” so I mask that if I can). I didn’t take the time to read the label and when I squirted it into my bottle and saw the color I was a bit taken aback. While the taste was decent, I’m not sure I will be buying it again.

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